I was invited by to develop a campaign for Zess, a major food brand, one of its products, a sandwich cookie. The creative proposal had the universe and galaxies as its main theme, exploring the idea of an "out of this world" flavor. The campaign was designed to be displayed on buses, banners, social media and promotional materials.
Two main illustrations were developed, each with a different visual approach. The first shows an internal perspective of the spaceship, with the astronauts exploring and discovering a new planet made of cookies. The second shows an external and distant view, with the spaceship in the background and, in the foreground, a cookie landed on a moon, with a flag planted there symbolizing the conquest of that moon.
