To develop a personal brand, I needed to analyze the way in which I conduct myself as an artist and professional. I mixed references, personal tastes and my personality, I arrived at results that could be represented in my identity, I exalted a critical and detailed look that I have in my work and combined it with an emotional meaning, referring to empathy, melancholy and mystery.

Eye: has a geometric shape that symbolizes an eye with a tear, in which the external shape refers to the letter “D” and the iris letter “e”.
Tears: a visual feature that I already use in  illustrations and reinforces critical and emotional eyes.
Iris: symbolized by the letter “e”, which refers to the idea of detail and creates an intentional glow.

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