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To develop a personal brand, I needed to analyze the way in which I conduct myself as an artist and professional. I mixed references, personal tastes and my personality, I arrived at results that could be represented in my identity, I exalted a critical and detailed look that I have in my work and combined it with an emotional meaning, referring to empathy, melancholy and mystery.
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Eye: has a geometric shape that symbolizes an eye with a tear, in which the external shape refers to the letter “D” and the iris letter “e”.
Tears: a visual feature that I already use in illustrations and reinforces critical and emotional eyes.
Iris: symbolized by the letter “e”, which refers to the idea of detail and creates an intentional glow.
Tears: a visual feature that I already use in illustrations and reinforces critical and emotional eyes.
Iris: symbolized by the letter “e”, which refers to the idea of detail and creates an intentional glow.
![](https://cdn.myportfolio.com/519751eb-4e43-434c-897d-c13977fe9ea6/2541beae-7b8e-486a-93ae-560ee5bf4034_rw_1920.png?h=38d6fef020c83b706a4fa687c17b30e0)
![](https://cdn.myportfolio.com/519751eb-4e43-434c-897d-c13977fe9ea6/e53ab5ac-7ad3-4b90-8684-eeb77cda3fd6_rw_1920.png?h=b5b3f9b9cfb8995524df6c1c9cf01386)
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