RockFestival is an annual event held in Nova Iguaçu, Rio de Janeiro. This year's edition celebrated the rock icons of the 2000s, featuring renowned Brazilian artists and an international act. I was responsible for synthesizing this idea and integrating elements of the brand's visual identity. One of the highlights was the creation of a mascot, which became the festival's official icon.The alien, which previously appeared sporadically, now gained prominence with the creation of storytelling centered on its band abducting it to Earth. The other characters were inspired by the bands' names and logos.
